Blizzard naslovi imaju tendaciju da se odmah prodaju prvog dana, zbog duge istorije kvalitetnih izadanja, tako da su im i dalje potrebni trgovci. Neki bi pomislili da Blizzard može jednostavno igru da prodaje sve preko svoje prodavnice, zbog brenda i velikih priznanja. Medjutim prema rečima Medjunarognog Blizzard potpredsednika i DR. Michael Ryder, trgovci i dalje imaju veliku ulogu u uspehu prodaje Blizzard igara. Na pitanje da li Blizzardu trebaju Trgovci on je odgovorio:
Originally Posted by Michael Ryder
“We rely on retail a great deal,” he said. “We have a strong partnership with retail, and a strong relationship with the Activision Blizzard sales force in Europe and North America. The retail component of our business is important because we aren’t doing this by ourselves. You are probably also aware of the midnight launches last year with our products. And we are always open to new ways where both parties can benefit.”
“We don’t take anything for granted,” he added. “If we want people to appreciate the game, then we need to make a great game.”
“We don’t take anything for granted,” he added. “If we want people to appreciate the game, then we need to make a great game.”
